Strategi Branding Sekolah untuk Meningkatkan Daya Tarik Calon Peserta Didik Baru di SDIT Harapan Bunda

Abstract

School branding strategies play an important role in increasing the attractiveness of prospective new students. This study aims to analyze the application of branding strategies at SDIT Harapan Bunda and their impact on the school's attractiveness. Using qualitative research methods, data were obtained through in-depth interviews, observations, and documentation studies. The results show that effective branding strategies involve strengthening visual identity, promoting unique values such as Islamic curriculum, and utilizing digital media to increase. In addition, alumni testimonials and student success stories are powerful marketing tools, while partnerships with the community expand reach and increase public trust. A consistent and well-planned branding strategy not only improves the school's positive image but also the overall quality of education. Thus, school branding is one of the key factors in attracting students and parents to choose the educational institution in question