ANALYSIS OF FACTORS INFLUENCING MINIMUM PRICE DETERMINATION FOR NILE FISH FARMERS IN KEDURANG DISTRICT

Abstract

This study aims to analyze what factors influence the minimum price setting for tilapia farmers in Kedurang sub-district. The data analysis method used is multiple linear regression analysis using SPSS. Based on the results of the study, the f test showed a Sig. value of 0.000 (<0.05), it can be concluded that the Independent Variable has a significant effect simultaneously on the Dependent Variable. The results of the t test in the form of a sig value. variable X1 Production Cost of 0.000 (<0.05), it is concluded that variable X1 Production Cost has a significant effect on variable Y minimum price setting; Sig value. variable X2 Market Demand of 0.86 (>0.05), it is concluded that the variable has no significant effect on variable Y minimum price setting; Sig value. variable X3 Government Policy of 0.377 (>0.05), it is concluded that the variable has no significant effect on variable Y; Sig value. variable X4 Product Quality of 1000 (>0.05), it is concluded that the variable has no significant effect on variable Y minimum price setting