2025. INFLUENCE OF DECEPTIVE ADVERTISEMENTS ON CONSUMERS’ PURCHASE DECISION OF COSMETIC PRODUCTS AMONG RESIDENTS IN ILORIN, NIGERIA. JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS. 3, 1 (Jan. 2025), 13–24. DOI:https://doi.org/10.58222/jurekma.v3i1.268.